February 18, 2014

A flying vision of the future. "According to J.D. Power, eighty-seven percent of travelers used the Internet for the bulk of their travel planning in 2012, yet the online booking experience being offered by modern airlines is still stuck in the 90s. Inspired by the opportunity to bring progressive disruption to this huge marketplace, we reviewed all major airline websites, and graded them against design and usability criteria including: information architecture, interaction design and visual design. The results were disheartening. We believe that unless the airlines take drastic measures to improve their digital experiences, third-party sites like Kayak and Expedia will continue to eat into their profits. So we launched an experiment to explore, What if?" (Fi)
Categories: Weblogs

February 17, 2014

When people talk about it, there is such a thing by definition. Beauty, love, friendship, experts, you name it. "2013 saw a lot of discussion around the topic of UX Strategy. In fact, there was at least one conference on the topic and a string of articles. However, all of this activity around a topic doesn't actually mean it exists." (Jeff Gothelf a.k.a. @jboogie ~ Perception Is The Experience)
Categories: Weblogs
Sharing as a design principle. "Humans tend to return good deeds: use this social psychology law in user interface design to gain users' trust and motivate engagement with your site or app." (Raluca Budiu ~ Nielsen Norman Group)
Categories: Weblogs

February 16, 2014

That's why the byline of this stream is 'Understanding by Design'. "Taxonomies, controlled vocabularies, those are just tools. Metadata is just a material. Information Architecture is about making meaning out of piles of facts. Who cares how you do it, or in what medium? (...) Information Architects are in the understanding business. Clarity is their north star, and organizing and clarification are their tools. We may have a new tsunami of data. But we also have information architects ready to help. Let us never forget how much we need them." (Christina Wodtke a.k.a. @cwodtke)
Categories: Weblogs

February 15, 2014

An expert speaks... "In today's global cities, public urban space is constituted in my different ways. Residents in the same neighborhood may have very diverse types of knowledge about their shared public space: The children know the neighborhood at ground level, the tech designer knows the Wi-Fi coverage at the cafes, the homeless know about the night fauna. How do these understandings of urban space affect our view, use, and design of technology?" (Saskia Sassen a.k.a. @SaskiaSassen ~ Interaction14 videos)
Categories: Weblogs

February 13, 2014

Will they then become CX consultants? "UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer. Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations. This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders. This talk will cover exactly these extra skills that are required to make this strategic jump: understanding the business needs, educating the client, understanding the hidden request, managing the various party involved in a project, defining the right process, understanding the internal impact and more." (Davide Casali a.k.a. @Folletto ~ Interaction14 videos)
Categories: Weblogs

February 12, 2014

Sailing the volatile oceans of digital transformation, you need a compass, maps and a sense of direction. "In this column, I'll demonstrate that, with an IA compass in place, expressing the value that information architecture delivers to a business becomes clearer. The IA compass that I'll describe is absent of theoretical and technical rhetoric and focuses on a greater good. This greater good is one that is most likely to resonate with our business and marketing colleagues. While it is important that they acquire a general understand of information architecture, they are more interested in how information architecture fits into their business model and delivers value." (Nathaniel Davis a.k.a. @iatheory ~ UXmatters)
Categories: Weblogs
This time, the C is Citizen and not Customer. Citizens are entitled to great CXs too. "The past decade has brought enormous and growing benefits to ordinary citizens through applications built on public data. Any release of data offers advantages to experts, such as developers and journalists, but there is a crucial common factor in the most successful open data applications for non-experts: excellent design. In fact, open data and citizen-centered design are natural partners, especially as the government 2.0 movement turns to improving service delivery and government interaction in tandem with transparency. It's nearly impossible to design innovative citizen experiences without data, but that data will not reach its full potential without careful choices about how to aggregate, present, and enable interaction with it." (Cyd Harrell a.k.a. @cydharrell ~ Beyond Transparency)
Categories: Weblogs

February 10, 2014

Designing mission, vision, and strategy. Making decisions with intent is the essence of design. "As digital products and services come to comprise an increasingly important part of our everyday life, the division between the digital and the physical begins to blur. We can, for instance, see a washing machine on TV, read reviews of it online, purchase it on our phone, and have it installed by our local shop-all without leaving our computer. The sum total of these processes functions as a single, continuous experience. Designers can more prudently frame the experiences they create by incorporating ecosystem thinking into their process." (Sofia Hussain ~ UX Booth)
Categories: Weblogs
Language, the most important instrument to communicate, interact and view the world. "In his keynote, Klaus will distinguish four theories from the philosophy of language and elaborate on dialogical conceptions of how reality comes to be constructed. To him, languaging – the process of conversing in language - is a creative and fundamentally socio-cultural practice. Language does not merely describe, it creates realities in conversations and actions. Dialogical conceptions raise doubts in several common epistemological assumptions. Questioning them could open possibilities of seeing interaction design in a new way." (Klaus Krippendorff ~ Interaction14 videos)
Categories: Weblogs
The holy trinity of UX: research, design, and development. "The should designers be able to code debate has raged for some time, but I'm interested in another debate: Should designers be able to research?" (Emma Boulton ~ 24 Ways)
Categories: Weblogs

February 9, 2014

Design for the unique traits of each and every touchpoint. "Emphasize and leverage each channel's unique strengths to create usable and helpful context-specific experiences. (...) Incorporating helpful and usable context-specific elements creates an exceptional user experience in a world of competing channels, devices, and screen sizes. In order to focus design efforts, teams must understand the common tasks completed by users within each channel. This will help identify the best opportunities for creating channel-optimized experiences that will build user loyalty and differentiate the organization from competitors. In addition to being optimized for the channel, cross-channel experiences must be consistent, seamless and available." (Janelle Estes ~ Nielsen Norman Group)
Categories: Weblogs
A little write-up, for sure. "It's a conversation I've had many times with fellow designers over the years." (Jesse James Garrett ~ Adaptive Path)
Categories: Weblogs

February 6, 2014

What's a product without use, user and usage. Useless. "Today's enlightened leaders are achieving success by crafting the entire customer experience - shaping, innovating, branding, and measuring it. They are mastering a new discipline we refer to as experience innovation by going beyond the discrete product or service to re-imagine the customer journey. The result yields new, unexpected, signature moments that delight customers and create significant opportunities for new growth." (Rick Wise ~ FastCo.Design)
Categories: Weblogs

February 5, 2014

M2M, P2M or P2P, finding what you're looking for. "Although these are obviously very important aspects of translating a website, I miss one other essential aspect: creative writing. It is all very well to get your website ranked number one in Google, but if the website itself puts off visitors because it is badly written, the whole website becomes pointless. It is important to keep in mind that, in the end, websites are written/translated for human visitors, not just for search engines." (Percy Balemans ~ Translation is Art)
Categories: Weblogs

February 4, 2014

Cinema being a great source of inspiration, cross-overs and examples for HCI. Think cinematographic effects, transitions and stories. "In the end, I cannot help but feel I was looking at a promo for Life in a Silicon Valley Youth Village at some future Disneyland. I have a strong suspicion that I was exposed and advanced product-placement for future mobile/cloud services in a two-hour advertisement. Certainly, this style is in keeping with Spike Jonze's oeuvre. Perhaps Apple secretly sponsored this Super-Siri ad pre-Super-Bowl, in preparation for its next breakthrough announcements, in honor of the Mac's 30th birthday, or in honor of its memorable 1984 Superbowl ad for the Mac. That might explain the absence of Google Glass... and the emphasis on Super-Siri. Well, enough said. This provocative film obviously inspires more talking and listening (...) about humanity. Can you hear me now? I hear what you are saying, Spike Jonze." (Aaron Marcus ~ ACM Interactions Magazine)
Categories: Weblogs
Too bad they don't know of John Carroll's book. "Before creating the scenarios there was not a clear idea of what the product had to do and how it fit the life of the customers. The scenarios made the product and the user interacting with it a lot more tangible. The team developed this shared understanding together." (Sara Emami a.k.a. @SaraEmamii ~ UNITiD)
Categories: Weblogs

February 3, 2014

Everybody is a designer, so everybody can learn UX design. Sure. "The following list isn't everything you can learn in UX. It's a quick overview, so you can go from zero-to-hero as quickly as possible. You will get a practical taste of all the big parts of UX, and a sense of where you need to learn more. The order of the lessons follows a real-life UX process (more or less) so you can apply these ideas as-you-go. Each lesson also stands alone, so feel free to bookmark them as a reference." (Joel Marsh a.k.a. @HipperElement ~ The Hipper Element)
Categories: Weblogs
Used to think in terms of perception, cognition and emotion when designing instructional software. L'histoire se... now it's (digital) content. "A cognitive effect is just a change in the mind of the audience. When we learn or are influenced or make a decision, there is a corresponding cognitive effect. Most of these are small and incremental. Some are breakthroughs. All things considered, breakthroughs are more relevant than small changes to our attitudes. The actual theory is quite a bit more complex than this, but we can gloss over that complexity for the time being." (James Mathewson ~ Writing for digital)
Categories: Weblogs
Behavioral data as input for strategy. Where's the vision? "Google Analytics is filled with very useful information for UX Strategists defining a baseline and tracking trends in order to define goals, strategies, and concepts for a brighter tomorrow." (Jennifer Cardello ~ Nielsen Norman Group)
Categories: Weblogs