XP stands for eXPerience?

NYTimes had this intriguing article about Microsoft's forthcoming upgrade, Windows XP -- the XP is supposed to stand for eXPerience. Look at this precious and telling comment: Microsoft ... says that the best way to get a computer with Windows XP may be to buy one with it already installed instead of trying to install the new system over an older version. What? That does sound like the M$ eXPerience I'm used to -- eXPect very little consideration in terms of ease of use, pay lots of money, and have no choice in the matter. It's funny. I had no problems upgrading my Mac from OS9 to OSX, which I was thoroughly impressed by. And Microsoft tells users that the easiest route will be to just by a new PC with the OS preinstalled. Yuck!