Ecommerce and Usability quickie

Developer had this short article suggesting that Internet shopping is a process and the most important thing to offer in the ecommerce experience is the guidance and information that you provide to help the shopper feel confident enough to buy. To design a site for buyers, you must understand that a purchase decision is a process and not a single action. ... [W]e've simplified the purchase process to three basic approaches: browsing, evaluating, and transacting.