Better Data Brings Better Sales

[from tomalak's realm] Revenue on your B-to-B site not as high as you hoped? The problem could be too little product information and a poorly designed interface. Jakob Nielsen writes in Business 2.0 about the information you need to present on your ecommerce site to make sales. It should be obvious that you need to show important data like price and a clear product description (not saddled by buzzwords), but Nielsen says, vendors often don't.