The anti-thesaurus

LISNews pointed to this article by Nicholas Carroll of Hastings Research which propses the creation of a new metadata tag in order to get better results in search engines.

In the continual struggle between search engine administrators, index spammers, and the chaos that underlies knowledge classification, we have endless tools for "increasing relevance" of search returns, ranging from much ballyhooed and misunderstood "meta keywords", to complex algorithms that are still far from perfecting artificial intelligence. Proposal: there should be a metadata standard allowing webmasters to manually decrease the relevance of their pages for specific search terms and phrases.