The Business Benefits of Searching Through Social Networks (PDF)

Report by Geoffrey E. Bock, and Patricia B. Seybold, Patricia Seybold Group (PDF) made available via Verity.

We believe that searching through social networks represents a core capability for discovering critical content in the digital age... Searching through social networks is about understanding the relationships among people, their actions, the documents and information they use, and the communities they form. In doing so, we are tapping into the knowledge and experience within an enterprise to distribute insights through information discovery.