The power of personalization

In an age of cookie-cutter sites, Web content personalization is the new competitive weapon. So says Enterprise Systems Journal, citing Jupiter research. (Requires free subscription)

It's called personalization, and it's being incorporated into a range of Web technologies, from Web application servers to content management systems. Web site personalization efforts already demonstrate clear benefits where few other technologies can. According to Jupiter Communications, e-commerce Web sites using personalization technology have seen annual revenue increases of up to 52 percent. Such increases can help justify the average price tag of $50,000 to $3 million for Web personalization systems.