Web Design Basics

More from Gerry McGovern on the topic of IA vs. Design.

Web design is primarily concerned with the organization and presentation of text-based content. This requires metadata, classification, navigation, search, layout and graphic design skills.

A previous column, Information architecture versus graphical design, not surprisingly, drew negative feedback from graphics designers. It was rightly pointed out that web design must embrace both disciplines.

However, I wanted to make a clear point: The role of web graphic design has been vastly over-hyped. It has a function in information architecture, but a minor one. Much more important are the skills of metadata, navigation and search design.