Northern Light stops offering free search

According to Business Today, that's it for public use of the Northern Light Search engine.

Internet search software maker Northern Light Technology LLC dropped a $50 million Indy car racing sponsorship and also will stop offering free Web searches, its chief executive said yesterday.

The shifts come as the Cambridge company tries to extract itself from the sluggish business of selling ads targeted at people who use its Web site for searches.

``It accounted for a very large percentage of our server traffic and a very small percentage of our revenue,'' said David Seuss, Northern Light's chief executive. Northern Light will stop letting consumers use its Internet search engine for free come Jan. 16.