Meet the innovative force behind the new Handspring Treo

Article in San Francisco Chronicle discussing the design of the Treo, a PDA/mobile phone device. Includes a small tidbit about the enthographic research that went into the design.

An ethnographer even joined in, presenting her observations on how people use mobile phones in their daily routine, and not in the artificial confines of a focus group.

Celine Pering sat for hours near busy intersections or near entrances to subway stops in Europe and Japan, examining how people used their cell phones. She also hopped into the cars of friends and family of Handspring workers, snapping pictures and taking notes on drivers who were dialing.

Patterns emerged: Users preferred using the phone one-handed and often would try to drive, without using their hands, while juggling the PDA, stylus and phone.