New report says tech companies neglect usability - and fail

This little tidbit appeared in Europe Media summarizing a recent Forrester report on usability. Not sure which report they're referencing exactly. This search I did returns a list of reports on usability if you're interested in poking around. (Access to reports requires subscription.)

A new report by Forrester Research draws a simply conclusion: manufacturers should put the users' needs and wishes first when developing new devices. To [sic] often, new products fail because they heavily focus on technology without thinking of whom is going to put it to use.

For its demystifying report, Forrester interviewed executives at 25 leading CE and PC firms about their design and marketing methods and evaluated 12 products from MP3-players to digital terminals and e-books. It came up with a check list which helps executives to find out why their past products failed on the mass market.