What are you selling? Marketing Article at Interface Mafia

"There were too many companies that had the perfect solution for a problem that did not exist, or a sales strategy for a market that was saturated. Having the latest state-of-the-art technology is wonderful, but as a friend of mine always asks, Who is going to buy the darn thing?"

Check out the article at Interface Mafia

The author's marketing perspective is something we often miss in the IA community (while he overlooks contextual user research in his suggestions, there's good things to consider).