'Google effect' reduces need for many domains

Dan Gilmor in SiliconValley.com talks about what he terms the the Google effect.

    With the rise of search tools that unerringly bring you to the page you want, the need for a highly specific domain name -- one that a casual Web user would be able to guess -- has practically disappeared.

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Although I'm not sure it's correct to say that search engines unerringly bring me to the page I want, this is an interesting article nonetheless.