The Power of Smart Design

In Business Week, an interview with Dennis Boyle of IDEO discussing why it is that IDEO industrial design is so successful.

    Dennis Boyle, senior design engineer at IDEO. His mission: To make high-tech simple. "People don't want to read a manual. They don't want something confusing that makes them look dumb," he says. "What regular people want is a product that does a few things really well."

thanks Tomalak's Realm