Newspapers lose web war

Interesting article in HBS Working Knowledge about how newspapers reacted to the disruptive technology of the Internet and how some succeeded by recognizing the serious threat of the new medium and reacting in kind and how others failed by recognizing the threat but cramming their reaction into the old newspaper business model.

    Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a unique medium. He discusses the implications of disruptive technology on the newspaper business with HBS Working Knowledge editor Sean Silverthorne in this e-mail interview.