No pop-ups/unders on Google

It is possible to go against the flow and take a stand based on principle or perhaps based on a good deal of user-feedback.

    "Google's built its service around providing a better search experience than other search technologies. But they've started to add sponsored links," said Jim Nail, advertising analyst at Forrester Research. "They're probably trying to reassure users that while yes, they have to make money, they're not going to turn into a complete money-grubbing, grow-revenue-at-all-costs company."

thanks LucDesk