Steve Krug interview

with a UK usability consultancy. Besides the usual "why is usability important" questions, the interview has some great points - I particularly like the questions and Steve's responses about selling usability (and they largely apply to IA/UX/UCD too) - and don't miss the True Purpose Of The Web: according to Krug "In fact, it can be so great for getting information, sometimes I think the real purpose of it is to settle bar bets!" ;)