Plug in to customers

Article in eWeek about listening to customers and doing usability.

    As e-commerce matures, sites such as and Travelocity are relying on customer usability tests and tools to help prevent site flaws and reveal the secrets to Web success.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.


Some interesting stats from the Jupiter report they cite:

What issues would cause you to leave a Web site?

84% Links that take too long or don't work

68% Cannot find information needed

31% Company info cannot be found

23% Search function is limited

16% Links are poorly labeled

11% Advanced search is difficult to use

9% Search capabilities are too broad

3% None of the above

(Survey of 2,263 consumers) Source: Jupiter Media Metrix