Prototype as consumer marketing tool

Danger's new hiptop mobile communicator demo (flash 4, ~1mb) uses [apparently] mocked up screens to walk through different usage scenarios.

The scenarios flow quite well, with just a few glitches (like the full laptop screen photo produced by the camera accessory). At the same time, I've worked with clients who just don't make the leap between lo-fi prototype to final product...can a low fidelity mockup translate into consumer understanding of the experience? How well does it work as a marketing tool, instead of a feedback/conceptual tool?

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Those prototype screens

Jess, those screens seem pretty hi-fidelity considering that they're for a PDA/Mobile phone device. I think the demo they give does a pretty good job of helping me understand what I could do with their product.

Are you saying that they should have done lower fidelity prototypes for the consumer demo? Not sure I understand your questions.

Low-fidelity = = non-interactive

Understanding the interaction with the device from static screens is something I wonder about. Yes, they are relatively high-fi in that they represent what the screen looks like, but I'm not sure about the "slide show" interaction...

And I'm just interested in prototype as marketing tool, instead of feedback tool...

Jess