Cool Design Won't Save a Dud Product

Interesting article in Business 2.0 about industrial design. Discusses the flagrant use of design, post-iMac, to pretty up products that lack well-conceived design or to sell designy products that are inappropriate for a brand.

    No amount of fancy design work can save a product that has too many buttons, has a crummy interface, or is awkward to hold. ... To help avoid such costly flameouts, designers should be involved with projects from the outset, giving engineers input on product usability and interface issues.

Thanks, OtherBlog