The Pendulum Returns Part 1: Unifying the Online Presence...

A wee essay what I wrote. Shameless self-promotion, I know.

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Excellent high-level article,

Excellent high-level article, Peter. Making the face (interface and interaction) reflect user goals rather than organizational structure is at the core of what a lot of us do. Understanding your different user types and reflecting their all of their needs is an arduous task. I'm looking forward to Part 2 of the essay, which, it seems, will propose some pragmatic steps to achieving the unified online presence.

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