PhD Power drives the search engine standard

InternetWorld interviewed Google's Sergey Brin to talk about how two Standford CS PhD students' discussions of data mining led to the difference of philosophy that has made Google the standard by which other search engines are compared. One of the things that keeps Google on top is the relevancy of retrieval, which is powered by algorithms constantly developed by engineers in Google's technical team. Another thing is the focus -- doing one thing really well -- on search.