Don Norman goes down the Experience Design path

Not that he calls it that - but in this post to CHI-WEB, Don is talking about Emotion and Design - dig this quote:

Usability? Yeah, that matters, but beauty, pleasure, and fun -- those are truly important.

and in fact has altered his old "why this site has (almost) no graphics" page to a Gratuitous Graphics and Human-Centered Web Design page...

This is a Very Good Thing (tm) for the HCI community transitioning from a utilitarian to a more balanced perspective, and I'm excited to see what comes out of Don's efforts.

btw, he is looking for examples of usable AND beautiful design - check out the CHI-WEB post for details...