A new weblog-related company

Nick Denton is working on a new weblogging venture that will attempt to turn the medium from cult phenomenon to mainstream media without corrupting the form. Apparently it has something to do with weblog indexing and may somehow be related to what Daypop and Blogdex do. His proposition:

    Weblogs are a compelling new form of journalism. Personal web publishing, without the cat pictures, done right this time. For the initiated reader, they are an indispensible part of the web, along with email and search. But for the broader online public, and for advertisers, weblogs are confusing, or simply invisible.

What we need is a slice of Blogdex that will only look at sites we specify -- sites focussing on IA -- and a Daypop that searches only those sites.