Strategies for Categorizing Categories

According to this User Interface Engineering study: "the number of pages that a user visited before they put something into their cart was inversely proportional to purchasing. The more pages they visited, the less they bought. The study was based on 5 e-commerce sites where 44 users shopped for a total of 687 products.

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MarketingProfs

Jared Spool's report also covered in Marketingprofs.com.