Co-Creation is the future

Though not strictly ia-related, this is a pretty important concept that successful IA can't do without. Strategy+Business magazine has an article explaining in depth the principles behind consumer-created value, and how the Internet has rendered obsolete the old corporate mentality of not having to deal with the consumer. The walls between user and creator are dissolving further, and user-experience is becoming indistinguishable from product experience. "Consumers appreciate and expect efficiency when it improves their experience with a product or service. But most of the time, managers are so preoccupied with operating efficiently that they donít even think about value in terms of the consumerís experience." (Article may require free registration.)