User-centric content organization

Sabin Densmore writes a brief intro of an important IA goal.

In order for a website to be useful, the content must be organized towards a user's ability to understand, search and find the information within it. A website must be contextual to the audience's pyschology and state of mind.

http://www.onegecko.com/personal/article.php?title=User-centric_content_organization