Financial Web Sites Scramble to Add Video

NYTimes article about adding video to financial services sites. All I can say is, "Why?". Do users of financial services sites demand video? I'd rather just leave CNNfN on the TV or something. Suddenly, the race is on among financial firms, including E*Trade and Fidelity Investments, to enhance their Web sites by adding video clips of interviews with executives, stock analysts and mutual fund managers. They are also transmitting newscasts provided by financial Webcasting companies like WebFN, JAGfn and ON24.