ecommerce and interactive TV

NYTimes article on ecommerce and interactive TV. Prospects for revenues from shopping look more bullish than those from advertising on interactive TV, Internet research firm Jupiter Media Metrix said in a report released Thursday. ... In its report, Jupiter said shopping on interactive TV will account for 44 percent of total TV-based shopping in the United States by 2005 while advertising on interactive TV will account for only 7 percent of total U.S. television $4.3 billion and advertising to garner $4.5 billion, fragmented across networks, carriers, and third-party response networks.