Keep it simple, stupid!

Digital Web Magazine's current feature focusses on design simplicity. The expressions "Keep it simple, stupid", "Kill your darlings" and "Less is more" all pinpoint the fact that simplicity is important. Simplicity lasts. Simplicity is necessary in order to properly convey any idea. ... I believe that content is king. It always will be. But—evidently—an excellently written text easily disappears if placed in an improperly designed environment, and excels when appearing in a well-designed context.