The Conversion Rate

New article on Usability InfoCentre discussing conversion rates. The success of most e-business ventures comes down to one figure - the percentage of visitors who go on to become customers. ... Simply put, conversion rate represents the percentage of unique visitors who go on to interact with the site in a pre-defined way. Usually this means make a purchase, but depending on the site in question it could mean registering for more information, placing a bet or opening an account.