Have-It-Your-Way Web Sites Start To Catch On

from Tomalak's Realm InteractiveWeek talks about customizable product offerings on the Web. On the Internet, nobody knows you eat mango Cheerios. Except General Mills, which is happy to sell it over the Web for $12 per box. From breakfast kibble to makeup to cars, big companies such as Ford Motor, General Mills and Procter & Gamble have launched Web sites to give customers the ultimate buying experience: the ability to acquire self-designed products for a premium.