Current attitudes on the subscription model

Interesting observations on current attitudes toward subscription based services in the HBS Working Knowledge article, What's the Future of the Subscription Model?. The subscription model has served as a wonderful revenue generator through the years for many companies in the media and communications industries. Organizations have built hard-to-beat revenue streams around it, enabling them to make long-range plans and even enjoy substantial "float" from advance payment for subscriptions. ... Has the subscription model's time come and gone?