IA for catalog sites

Catalog Age sells IA to the catalog industry.

    All the work you put into getting your Website up and running comes together in one place: the user interface. An attractive home page is a critical part of the user interface. But a great interface design is more than a pretty face for your site. Equally important is the information architecture: the underlying organization of content and features that determines how customers experience your site. A successful user interface immediately engages customers, shows them what you have to offer and how to find it, and guides them to the buying point quickly and easily.