Eyetracking study of readers of news via Web sites

Got this link from a discussion group to a study conducted by Stanford University and The Poynter Institute -- Eye Tracking Online News -- using eye tracking to observe how users read Web news sites. The study used eyetracking because it "... tells us more precisely what the eyes take in than do survey questions that depend on recall. Exactly where do Internet news readers go to catch their news? Which stories do they read, which skim, which ignore? Do they read only headlines and briefs, or full articles? If they hyperlink to a related story, do they return to the original site? Learning the answers to questions such as these would, we hoped, begin to give us clues to Internet news reading behavior that could subsequently be correlated with civic action."