Personalization's second wave

Online Journalism Review is saying that personalized content is still valuable. At least that's what the content providers believe. Today, we're glimpsing the next stage of Net news. Stage one consisted of building elaborate, if unwieldy, news portals to attract a mass audience. This new stage involves forging deeper customer relationships with users to build customer intimacy, spurring more frequent visits and, eventually, enticing people to open their wallets. Interactivity, practical business services, networked applications, streamlined navigation and personalized content are all part of the mix.