Net ads: Size does matter

It's about time. This article appeared on C|net about an industry reaction to tame the wild wild west of Web advertising by creating guidelines for producers. The Interactive Advertising Bureau on Monday defined new guidelines for rich media advertising, a move that could push flashy, interactive ads even further onto the landscape of Web publishing. The guidelines, set by the IABís Rich Media Task Force, are meant to help encourage and streamline the creation of "rich media" units--advertisements that typically include animation, audio or video.