Gain is dead, long live Gain

Gain used to be AIGA's "Experience Design" journal, with great things from smart smart cookies. Now the AIGA has transmorgified it to be a "business and design" journal. Not quite so k3wl, but maybe more valuable...IMNSHO reaching out to business decision makers is the single most needed thing for the user experience disciplines to make real impact.

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took them long enough

They had that "1st issue" of Gain 1.0 up for what? Two years? Can'! It actually had one or two good things in it, although the print version of the mag showed off all of it much better. It's still in non-bookmarkable Flash, which is annoying, especially since it mimics a text-based layout so thoroughly.