45% of consumers use retailer's sites to research products before buying it in the same retailer's store

There's more to e-commerce than online profits. More than two-thirds (69 percent) of retailers are wrongly judging the success of their Internet investments, according to Jupiter Media Metrix, because they're relying on top-line metrics such as online sales and profits. ... A Jupiter Consumer Survey found that 45 percent of consumers have used a retailer's Web sites to research a product before buying it in that same company's store. ... 89 percent of teens (ages 13 to 17) have never made an online purchase, but 29 percent research products on the Internet before buying them at stores.