Image makeovers for librarians

A NY Times article discusses the ALA's effort to bring awareness to the kinds of people that are librarians in the article, Librarians Adjust Image in an Effort to Fill Jobs . I have to say that the NYTimes did a more convincing job of showing that you can be young or hip and be a librarian than ALA does in their @your library section, The Ultimate Search Engine is Your Librarian. What they fail to promote is the fact that a lot of different and interesting people go to school for library and information science degrees to also get cool jobs outside of libraries. Wait... Maybe that's the problem.