Waking up to Good Design

Cooper Interactive's March newsletter includes this article by Tony Zambito on the flood of media attention being paid to the importance of good design and ease of use. With the too many product choices floating around, companies are beginning to build an "increased awareness of customer needs and goals are helping to ensure lower-risk product releases." Zambito suggests that with all this attention, designers should step back and review some key questions that will tell you whether you are on the track to producing a product that meets user's needs and ensures a good user experience -- that increases the probability that your product or service will be universally hailed and widely adopted.