Architecture design can make or break e-finance site success

By Mark Ritzmann. Global Finance, v15n6, Jun 2001, pe36. Global financial institutions invest heavily in Web sites and underlying technologies without always paying the same attention to information architecture (IA), including user interface (UI) and customer experience planning. As a result of a failure to consider these crucial design features, online channels may remain cost centers rather then evolve into profit centers. Information architecture is the practice of organizing information, such as Web site content and functionality, so as to enable users to achieve their own and he Web site's desired goals.