Corporate Websites Get a "D" in PR

In this alertbox entry Nielsen and Coyne observe journalists information-use behaviors to come up with recommendations for designing usable Press areas on corporate Web sites. The information behavior of the journalists they studied turned out to be predictable. They can be characterized by the need to get information quickly and to get direct access to names and contact information for real people not generic email addresses. Also obvious, but somewhat troublesome, was the fact that journalists in their study worked in PC environments where formats such as PDF were non-standard. Yet another argument from Nielsen that calls for the necessity of dumbing down your technology to meet the lowest common denominator.