Keep Your Message Focused

Nick Usborne of says in order to make your site successful you have to pare down and focus. This, article, of course is written from a marketing perspective. The more things that a site attempts to achieve, the less successful it will be in achieving anything. ... Take a fresh look at your site. Consider its real purpose. And if its purpose is to make sales, you may well need to make some substantial changes to the messages you're delivering, and the way in which they are presented.