It's the people, stupid article about user centeered design and usability during design. Winning products come about when technology is focused on people, not because people are focused on technology. ... Too many products, and many start-ups, fail because they don't focus on a simple reality: Humans will need to use and like the product or service. Too often, technologies and products are created because they can be, not because they should be. Only comment is about this line, "Microsoft Windows built upon the work of Xerox PARC...". Should read , "... stolen from work on the Macintosh, which was stolen from Xerox PARC ...".