User-Centricity site

New site found on HCI index. User-centricity constitutes a philosophy to support the design of digital media applications. It draws on and applies theory from product design, human-computer interaction, branding and marketing. In the pages of this site you will find resources aimed at promoting the understanding and adoption of a user-centric design approach. This site offers the opportunity for designers, journalists, marketers, students and anyone interested in design for digital media to obtain information and exchange ideas. It is hoped that in time this site and the regular user-centricity Forums will together represent a valuable resource for the digital media design community.