Firms Must Cut Through Macromedia Flash Myths

Forrester brief (requires subscription) by Randy Souza advising that companies should not discount Flash because of commonly held myths, but should take steps to make sure implementations are successful. Firms can use Macromedia's Flash technology to add compelling, cross-platform interactivity to their sites. But companies must avoid common pitfalls by focusing design teams on functional tools that support user goals. Myths:

  • Using Flash will drive away visitors who don't have the plug-in.
  • Flash will result in glacially slow download times.
  • Flash is only useful for animation and splash screens.
  • Flash kills usability
Fitting Flash into the design process:
  • Force Flash "experts" to serve user goals.
  • Embrace Generator.
  • Build a repository of approved Flash interface elements.