Scent of a webpage

I found Jared Spool's 9/18/2002 presentation "Scent of a Web Page (PDF accesible only to NYC-CHI members)" to be very useful, even without the context of his speaking notes. There are some great suggestions about how to layout and describe page objects to ensure good scent. Also some interesting conclusions that good layout and good scent support findability better than pogosticking and search.