Eye Tracking in Web Search Tasks: Design Implications

This is an interesting 9-page PDF from Stanford (and Oracle?) that gives the results of an small eye tracking study that was run. It's rather technical, but useful, and there's a good list of references at the bottom, so this might best filed in the “save this because it might be very useful later” file.

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While there is much of the article I did not understand, eyes focus more on the upper left area of a screen more than the remainder of the screen? It is interesting the placement of a primary navigation bar is generally not advocated in this location (though very common, particularly on news sites). It is often located at the top of the page and Jakob likes navigation at the top and as a column on the right (so a user does not have not move his/her mouse much while scrolling down the screen and then navigating).