Internet users impatient with search results

Recent NUA Internet Survey with search statistics.

    According to a recent study from iProspect, three-quarters of Internet users use search engines. However, 16 percent of Internet users only look at the first few search results, while 32 percent will read through to the bottom of the first page. Only 23 percent of searchers go beyond the second page, and the numbers drop for every page thereafter. Only 10.3 percent of Internet users will look through the first three pages of results, while just 8.7 percent will look through more than three pages.

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"Impatient" yet 75% satisfied

These people don't know how to read their own stats. Why don't people go past the first page? Because they are lazy? No, it's because Google fucking kicks ass. Search results aren't a story that you're supposed to make it all the way through, they're a haystack which, increasingly, has the needles right on the top.


Don't know how to read the story...

I don't recall Google being mentioned in the story. Legacy search engines on company sites, for instance, are notorious for giving irrelevant results (even on the first page). Were all search engines to play to a Google-like level of excellence, then this comment might hold water - since they don't, it doesn't.

refining search

I note too that only 7.5 refine their search by adding more keywords. That is low, very low.

Adding more keywords is usually a good technique, it only fails once you get smaller result sets. It works really well if you have "192,983 pages found". Wouldn't it be cool if google inserted a search tip in those cases, similar to how it inserts spelling corrections.

iProspect study

Note that the study was done by iProspect, a firm that specializes in search engine results placement. So the study is self-serving, emphasizing the need for their services to position your site on that crucial first page of search results.

Not that the study findings are false, but there may be things that are overlooked.